MISTAKE.01 — NO AUDIENCEANALYSIS
01 / THE SKILL
Define the who before the what.
THE MISTAKE
Prompting without a who.
BEFORE
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AFTER
— INVESTING
Finance should feel less like fear.
Start with what you have. Learn as you grow.
Begin
No minimums · No jargon · No pressure
THE MISTAKEVAGUE
Make me a landing page hero for a fintech app.
THE DIRECTION
Design a landing page hero for a fintech app.
+ AUDIENCEFirst-time investors who find finance intimidating.
+ TONECalm, reassuring — never salesy.
+ VOICESpeak to their fear, not their greed.
THE COST —No who → the AI designs for everyone. Designing for everyone is designing for no one.
PRINCIPLE 02 — REFRAME BEFORE SOLVING.
REF — ANTHROPIC · THE PROMPTING PLAYBOOK: define the role before the task, or the model guesses the who. https://youtu.be/G2B0YWuJUgI
