Fennec

FENNEC is a climbing and lifestyle brand centered on DIY rope workshops, handmade accessories, and consumer products. I designed across its website, e-commerce experience, promotional materials, and physical touchpoints, creating a consistent visual language that connects brand storytelling with practical product communication.

FENNEC combines handmade products, climbing culture, workshops, and community experiences. Each touchpoint serves a different purpose, from product discovery to event promotion. Without a unified visual and messaging system, these experiences could feel disconnected, making the brand harder to recognize and understand.

The challenge was maintaining a recognizable identity while adapting to different communication needs. A website requires deeper storytelling, a product page needs clear purchasing information, and a poster must communicate instantly. The visual system needed to remain consistent without making every format look identical.

I developed a flexible visual direction using consistent typography, photography, and composition. The website connects editorial storytelling with product discovery, while e-commerce pages prioritize product details and purchasing clarity. Promotional posters and digital content adapt the same brand identity for faster, attention-driven communication.

Designed and maintained FENNEC’s website, created e-commerce product presentations, and produced marketing materials for products, workshops, and events. The resulting work connects digital and physical brand touchpoints through a consistent visual system, demonstrating integrated brand communication rather than isolated design deliverables.

FENNEC strengthened my ability to design across brand, commerce, and marketing contexts. I learned that each channel requires a different balance of storytelling, information, and action. A successful visual system preserves a recognizable identity while adapting to how and where people encounter the brand.