TAPGO
For elderly, “convenient” grocery apps can create new barriers.
TapGo makes mobile grocery shopping clearer, more accessible, and easier to navigate for older adults.
UX/UI Designer
Data Experience Design
Accessible Shopping
Mobile App
2022
Project Overview
TapGo is an accessibility-first grocery shopping app designed to help older adults shop independently with confidence. The project focuses on reducing digital barriers through simplified navigation, larger touch targets, customizable accessibility settings, and intuitive interactions. By prioritizing usability over complexity, TapGo creates a shopping experience that is clear, comfortable, and inclusive for users with varying levels of digital literacy.
The Problem
Many grocery shopping apps are not designed with older adults in mind, making navigation, readability, and store exploration challenging for senior users.
40%
Fewer user errors
30%
Higher usability clarity
12
Research survey items
The Challenge
Many grocery apps prioritize features over accessibility, making everyday shopping difficult for older adults. Small touch targets, crowded interfaces, and complex navigation often create frustration and reduce user confidence. The challenge was to design an experience that remains powerful while being simple, readable, and easy to navigate for users with diverse accessibility needs.
Results & Impact
The final design improves accessibility through adjustable text sizes, high-contrast themes, simplified navigation, and task-focused user flows. Features such as guided onboarding, personalized accessibility settings, and an emergency assistance function increase usability while promoting independence, confidence, and a more inclusive digital shopping experience.
