TaPgo
Service
Accessible Shopping
Category
Mobile App
Content
Year
2023
PRoject overview
TapGo is an accessibility-first grocery shopping app designed to help older adults shop independently with confidence. The project focuses on reducing digital barriers through simplified navigation, larger touch targets, customizable accessibility settings, and intuitive interactions. By prioritizing usability over complexity, TapGo creates a shopping experience that is clear, comfortable, and inclusive for users with varying levels of digital literacy.
the problem
Many grocery shopping apps are not designed with older adults in mind, making navigation, readability, and store exploration challenging for senior users.
the challenge
Many grocery apps prioritize features over accessibility, making everyday shopping difficult for older adults. Small touch targets, crowded interfaces, and complex navigation often create frustration and reduce user confidence. The challenge was to design an experience that remains powerful while being simple, readable, and easy to navigate for users with diverse accessibility needs.
results & impact
The final design improves accessibility through adjustable text sizes, high-contrast themes, simplified navigation, and task-focused user flows. Features such as guided onboarding, personalized accessibility settings, and an emergency assistance function increase usability while promoting independence, confidence, and a more inclusive digital shopping experience.
LEARNINGs
Environmental data is often presented through static charts and dashboards that communicate facts but fail to create emotional understanding. While the information is accurate, it is difficult for everyday users to interpret, limiting awareness and engagement with climate issues.